To use lots of different colors and if you’re going to put this on a t-shirt or on a mug or on a giant poster, then you want to keep your limits. To contrast the background, so if you have lots of colors like a different colour for every letter, then you might find that some letters disappear a sort of almost camouflage in the background, also when it comes to producing any products or merchandise, it’s actually very expensive. It means that putting that logo against a background becomes increasingly more difficult because your logo needs to stand out from the background it needs. When you are creating logos, you don’t want to use lots and lots of colors and there’s there’s a few reasons.
It reinforces that sense of water and, of course, we’ve used blue, because that is the water colour, speaking of which then we want to have limited but appropriate on brand colour. It’s got to be relevant to the product, so here we’ve got a nice kind of rounded sort of childish font because our target audience includes kids and we’ve got that playful water splash in the exclamation mark, which tells you straight away again. That’s this! It’s quite strong! It’s quite bold! It’s relevant your logo design must be relevant if you’re going to use, shape or incorporate any any imagery into your logo. That super splash is using quite definite colors and fonts, it’s not too cluttered, and that would easily stand out in various contexts. The first thing is to keep your logo very distinctive and recognizable instantly. Before we go on to actually making it, then I just want to talk about some principles of logo design, a few things that you really need to keep in mind as you’re making logos.
There we’ve got some curved text and we’ve got a playful little splash in place of an exclamation mark. So we’re going to start off today with the logo and we’re going to be making a logo that looks a bit like this, so you can see, we’ve got quite a distinctive design. So, like I say they want a new logo they’re going through a rebrand at the moment, they’re going to be developing a new website as well, and some some advertising for their company. So all of their products needs to appeal both cleverly to the children so that they nag their parents into going, but also to parents that they are sufficiently informed and they also want to attend super splash. That’s part of the target audience, but ultimately it’s the parents who are going to drive the children there who are going to pay for the children to be there. Swimming parties for kids, they’ve got slides and all of that kind of stuff that kids love, obviously because they’re they’re attracting children. They are distinctly family friendly, so their target audience is parents of children aged between sub 2 and 16, and they do things like swimming lessons. They run a swimming and water games activity center. But we’re also going to look at some of the principles behind good logo design, but before we get started, let’s think about our client, so we’ve been asked to make a logo for a company called super splash.
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